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ekaterra Believes in Giving Back More Than it Takes from Nature

Pakistan continues its relentless battle against the floods triggered by the heavy monsoon rains which have claimed 1,033 lives and injured 1,527 people. 33 million have been affected and 1 million families have been displaced, while over 218,000 houses have been destroyed, and a further 500,000 damaged. More than 750,000 livestock, which is the most critical source of sustenance and livelihood, have died and around 2 million acres of the crop have been impacted.

On Sunday, ekaterra pledged to donate 100 tons of tea to the 1 million families displaced by the devastating floods through our NGO partners, Indus Hospital, The Citizens Foundation Al-Khidmat Foundation, and Roshan Academy.

Tea is not only a part of the staple diet in Pakistan but it’s an essential item that helps people get a sense of community. It is a ritual to have tea and sit together in open spaces, reminiscing the good times. It is our hope that our efforts give them a feeling that ‘everyone is in this together’.

“The flood devastation in Pakistan is of an unimagineable magnitude: almost 20% of the world’s 5th most populous country is submerged under water. Pakistan emits less than 1% of the greenhouse gases in the world and yet it is still reeling from the effects of intense climate change. It’s not a matter of “if” but “when” we’ll all be affected for mistreating Mother Earth,” says Farheen Salman Amir, President BSPAN & GM Pakistan, ekaterra.

“ekaterra believes in giving back more than it takes from nature. We’re announcing our commitment to the flood affected by donating 100 tons of tea to 1 million displaced families, that’s 100% of the displaced families as per the latest UNHCR data.”