The Aga Khan University Hospital (AKUH) has been honoured with two distinguished accolades—Customer Service Initiative of the Year for Pakistan and Service Delivery Innovation Initiative of the Year for Pakistan—at the Healthcare Asia Awards held last week in Kuala Lumpur, Malaysia. Organised annually by Healthcare Asia Magazine, the awards celebrate outstanding healthcare providers and leaders…
The Pervaaz Campaign, launched under the European Union-funded SAFER Project (Safe and Legal Alternatives for Pakistani Potential Migrants and Migrants on the Route), received widespread recognition at the final SAFER event held in Brussels for its transformative role in raising awareness around irregular migration among Pakistani youth.At the gathering—hosted at the Press Club Brussels Europe…
Spotted in the hands of Dananeer Mobeen, the realme C75x is officially the new must-have — blending bold Coral Pink aesthetics with rugged performance. From its moment on-screen to its takeover of TikTok and Instagram, this phone is turning heads and setting new standards for what you can expect in its remarkable PKR 41,000/- price…
In celebration of its 7th anniversary, the global leading cryptocurrency exchange BingX unveiled a user story campaign titled “Your Voice, Our Story“, inviting users from around the world to share their unique journeys and unforgettable moments with BingX. This campaign is rooted in BingX’s long-standing user-first vision, running from April 14, 2025, 10:00 (UTC) to…
In an ambitious effort to cultivate psychoanalytic thinking in Pakistan, the Aga Khan University’s Faculty of Arts and Sciences (FAS) has partnered with the Department of Psychology at the University of Exeter, to host an international conference titled “Journeying Beyond the West: Can Psychoanalysis Find New Roots in Pakistan?” at AKU’s Stadium Road campus in…
The much-anticipated Velo Sound Station Season 3 has officially launched, bringing a new wave of music and creativity for fans across Pakistan. The event marks the entry of acclaimed filmmaker Bilal Lashari, known for cinema blockbusters The Legend of Maula Jatt and Waar, and producer Ammara Hikmat into the world of high-end music video production….
Zong 4G, Pakistan’s leading technology innovation company, has announced a strategic partnership with BEGIN, a digital content platform, to bring live streaming of the Pakistan Super League (PSL) 2025 to cricket enthusiasts nationwide. To ensure uninterrupted streaming, Zong 4G offers exclusive bundles designed to meet the demands of high-definition content consumption. The stream will be…
Exciting news for smartphone enthusiasts in Pakistan! realme is set to launch its latest model, the realme C75x, on April 14. With the launch of the new realme C75x, realme sets a new benchmark by bringing the premium IP69 water and dust resistance rating—previously seen only in smartphones priced at PKR 50,000 to 80,000—into the…
Mr. Basir Shamsie, President & CEO of JS Bank, has been awarded a Record Striped Marlin Certificate by the Pakistan Game Fish Association (PGFA), the official game fishing body in Pakistan, affiliated with the International Game Fish Association (IGFA). This record was created when Mr. Shamsie caught a 198.4 lbs Striped Marlin approximately 40 nautical…
Zindigi, powered by JS Bank, has formalized a strategic agreement with the Azad Jammu & Kashmir (AJK) Police to modernize the region’s traffic fine issuance system through advanced digital solutions. This collaboration marks a transformative shift from traditional paper-based systems to a modern, fully digital framework, redefining traffic management. Zindigi will equip AJK Police with…
Cheezious, Pakistan’s leading fast-food brand, has joined hands with Peshawar Zalmi to launch their official PSL anthem, “Jeet Ka Rang X Warka Dang” — a thrilling fusion of cricket passion, cultural pride, and youthful energy. More than just a song, the track is a powerful vibe, a movement, and a rallying cry for fans across…
In a powerful tribute to a legacy of vision and service, Ms. Zahida Habib has established the H.M. Habib Endowment Fund at the Descon Technical Institute (DTI) in memory of her late father, H.M. Habib. A distinguished banker, philanthropist, and the founding force behind Habib Bank AG Zurich, H.M. Habib made lasting contributions to Pakistan’s…
There’s a new buzz in town—and it’s not just from drama fans obsessing over romantic plot twists. It’s the yet-to-launch realme C75x in Coral Pink that’s quietly stealing hearts before it’s even hit the shelves. The spotlight shifts from the iPhone’s pink to realme’s gorgeously bold coral pink, and audiences are obsessed. Rumor has it,…
JS Bank, one of the fastest-growing banks in Pakistan, has strengthened its partnership with Al Ansari Exchange, a leading exchange company in the UAE, to enhance cross-border remittance services. As the largest remittance processing partner for Al Ansari Exchange in the Pakistan corridor, JS Bank continues to offer seamless and efficient remittance solutions to millions…
In a revealing return to the Ultra Edge Podcast for its second season, Multan Sultans owner Ali Tareen offered fans a rare glimpse behind the curtain of Pakistan Super League (PSL) operations. As the first repeat guest on the podcast, Tareen didn’t hold back, challenging the popular narrative that the PSL is continuously growing bigger…
DTI, in collaboration with Tapal Tea, successfully conducted a Recruitment Drive aimed at hiring female electricians for its flagship women empowerment program, “Uraan”. This initiative marks a significant milestone in DTI commitment to gender inclusion, opening new doors for women in technical roles traditionally dominated by men. The recruitment drive received an encouraging response from…
Zong 4G, Pakistan’s leading telecom operator, has partnered with Busuu, a globally recognized language learning platform, to offer users an immersive and interactive learning experience. This collaboration allows Zong 4G customers to access Busuu’s comprehensive courses designed to help learners develop language proficiency through structured lessons, practice exercises, and real-time interactions with native speakers. Busuu…
In a groundbreaking move toward inclusivity, ConnectHear, South Asia’s leading assistive technology startup, has launched an innovative project aimed at ensuring Pakistan’s Deaf community receives life-saving information during emergencies. The project, titled “AI for Inclusive Disaster Response,” was unveiled at the Access.Ability.Tech. event in Karachi and marks a significant step in making disaster preparedness more…
Zong 4G, leading tech innovation company has partnered with SecureTeen, a digital parental control service, to promote safe internet usage among children and teenagers. As digital adoption accelerates, the risks associated with unrestricted online access have also increased. Through this collaboration, Zong 4G aims to empower parents with effective tools to ensure a safer and…
A groundbreaking study using advanced AI and satellite imagery has revealed a critical shortage of green spaces in Karachi, putting the city’s residents at severe risk from climate change and public health threats. Researchers from Aga Khan University (AKU) and New York University have found that Karachi’s green space per capita is less than half…
For the avid social media user in Pakistan, monthly bundles are a necessity. Both Zong and Jazz offer compelling packages, but let’s dissect their offerings to see which reigns supreme. Zong’s “Monthly Social Plus” provides 20GB of data specifically for WhatsApp, Facebook, IMO, and YouTube, alongside 100 off-net minutes, 500 Zong minutes, and 500 SMS,…
Saudi’s national tourism Saudi Tourism Launches “Ramadan Lights” to Share the Magic of the Seasonbrand, ‘Saudi, Welcome to Arabia’, is announcing “Ramadan Lights” – the next phase of its global tourism campaign “This Land is Calling”. Ramadan is traditionally a time for family and reflection, and the country truly comes alive as the sun sets….
Cheezious, Pakistan’s leading fast-food brand, has officially joined hands with Peshawar Zalmi as an Official Sponsor for the upcoming Pakistan Super League (PSL) season, marking a monumental partnership in the world of cricket and community engagement. This partnership is more than just a sponsorship—it’s a fusion of passion, performance, and perseverance. The exclusive Cheezious x…
PUBG MOBILE, one of the world’s most popular mobile games, is thrilled to announce a wealth of new content in its Version 3.7 Update. Available from March 6th until May 6th, players can celebrate PUBG MOBILE’s 7th Anniversary by journeying to the past with the new Golden Dynasty themed mode, and diving into the the…
Zong 4G, Pakistan’s leading Information Services and Technology Innovation Company, has launched special International Direct Dialing (IDD) bundles for Saudi Arabia, offering customers the means to stay connected with their loved ones at extremely affordable rates during the holy month of Ramadan. Now customers can make international calls to Saudi Arabia with greater flexibility and…
The Uraan Pakistan Consultative Workshop held in Khyber Pakhtunkhwa (KP) marked another milestone in the national dialogue on sustainable development and economic transformation. The initiative, spearheaded by Federal Minister for Planning, Development & Special Initiatives, Prof. Ahsan Iqbal, aims to align provincial development strategies with a broader vision for economic growth, technological advancement, and social…
Cheezious, a leading Pakistani fast-food chain, proudly announces the grand opening of its newest branch in Allama Iqbal Town, Lahore. This milestone marks the brand’s continued expansion and dedication to serving its loyal customers. The event was honored by the presence of Mr. Sohail Warraich, a senior and seasoned journalist, as the Chief Guest. His…
JS Bank Limited continued to strengthen itself through sustainable growth and innovative financial solutions, solidifying its position as one of the fastest-growing banks in the country. As a result, JS Bank recorded a consolidated Profit Before Tax (PBT) of PKR 30.7 billion for the year 2024 as compared to PKR 18.7 billion for the year…
realme, the world’s fastest-growing smartphone brand has unveiled its three-year strategic plan at the Mobile World Congress 2025 (MWC 2025), targeting a doubled global user base while achieving success in the mid-to-high-end market. Making its grand debut at the MWC, realme also unveiled the cutting-edge Interchangeable-lens Concept at the show. “As realme embarks on a…
Bernhard H. Mayer, prestigious Swiss luxury brand, has launched its newest Swiss-made timepiece collection, Alto Ceramic. This exquisite series harmoniously blends innovative design with everyday elegance, setting a new standard in versatile luxury. Striking the Perfect Balance: Inspired by the timeless contrast of piano keys, the Alto Ceramic Collection is available in classic black and…