realme, one of the world’s leading smartphone brands, has announced the launch of its latest smartphones, the realme 12 and realme 12+ 5G in Pakistan. These devices are set to revolutionize the market with their advanced features and competitive pricing, posing a formidable challenge to existing competitors. The realme number series has been appreciated by…
The government has disallowed 25% Sales Promotion, Advertising and Publicity (SAP) expense creating a significant marketing cost especially to multinationals that rely on advertising to sell fast moving consumer goods (FMCG). This means a higher tax liability for foreign companies, already struggling with current macroeconomic conditions. It also means an anti-competitive and discriminatory landscape targeting…
realme is gearing up to make a significant impact in the smartphone market with the anticipated launch of the realme 12 and realme 12+ 5G on June 26th. This launch poses a formidable threat to vivo’s Y100 and V30e 5G, by offering competitive features and aggressive pricing. The realme 12 series is expected to deliver…
In an exciting move, realme has announced the appointment of Shaheen Afridi, Pakistan’s star fast bowler, as its new brand ambassador. Known for his outstanding performances on the cricket field, Afridi’s dynamic and energetic persona aligns perfectly with realme’s brand ethos of innovation and youthful spirit. Adding to the excitement, realme has teased a major…
Zong 4G, Pakistan’s largest telecom operator offers affordable International Roaming Bundles for your next trip to Saudi Arabia this holy month to ensure you stay connected to your loved ones while performing Hajj! Zong 4G stands as Pakistan’s only telecommunications provider, offering thoughtfully designed international roaming packages. In response to the contemporary connectivity issued faced…
realme, the world’s fastest-growing smartphone brand, is thrilled to announce that the highly anticipated realme C63 is now available in Pakistan. This midrange marvel, priced at an incredible PKR 34,999, is set to revolutionize the market with its luxurious design, including the first-ever leather back in a midrange device, rapid charging, and advanced AI capabilities….
Tamasha and SIMOSA, two premier digital platforms from Jazz, Pakistan’s leading digital operator, have been recognized at the prestigious Pakistan Digital Awards 2024. These awards celebrate excellence in websites, apps, and digital creators, underscoring the dynamic digital landscape spanning public, private, and third-sector organizations. Tamasha, Pakistan’s foremost digital entertainment platform, was honored with the Best…
The FrieslandCampina Institute was officially launched in Pakistan by Kashan Hasan, Managing Director of FrieslandCampina Engro Pakistan Limited (FCEPL). The inauguration ceremony, held at the Marriott Hotel in Islamabad, marks a significant milestone in advancing healthcare professionals’ education and nutritional awareness across the region. The Institute in Pakistan aims to equip local healthcare professionals with…
realme, the fastest-growing smartphone brand globally, is set to introduce the realme C63 in Pakistan on June 12, 2024. Priced at PKR 34,999, the realme C63 offers premium features including a vegan leather back cover, 45W fast charging, and advanced AI experiences. The device will be available in Leather Blue and Jade Green. Apart from…
n World Food Safety Day Cheezious announced the launch of “Special Kitchen Tour Series.” This initiative is designed to provide an exclusive, behind-the-scenes look at our kitchen facilities, showcase the stringent Standard Operating Procedures (SOPs) we follow, and highlight the extensive measures we take to maintain and elevate food safety standards. As part of this,…
Managing Director FrieslandCampina Engro Pakistan (FCEPL), Kashan Hasan, along with senior leadership of the company, spent the day with the students of RAAST Welfare School in Qayyumabad, Karachi, as part of their ongoing collaboration to provide milk, quality education, and vocational training to underprivileged communities in Pakistan, and to mark the start of the company’s…
Prime Minister’s Climate Change Coordinator, Romina Khurshid Alam, commended the Ministry of Climate Change & Environmental Coordination’s (MoCC&EC) Ozone Cell for training Customs & Enforcement Officers on the Montreal Protocol and HCFC control in Pakistan on the World Environment Day. She hopes this training will aid in curbing the climate menace. The event, organized by…
The Aga Khan University’s Center for IMPACT for Cardiovascular Risk Reduction Studies held an inception meeting where it laid out its research and development plans to combat the rising incidence of cardiovascular diseases, mostly in rural Sindh. Prof Zainab Samad, Chair of the Department of Medicine at AKU, who presided over the meeting said, “While…
The Aga Khan University’s Department of Community Health Sciences (CHS) has kicked off a three-day conference to discuss and resolve adolescent health issues, with participation from the World Health Organization (WHO) and United Nations Children’s Emergency Fund (UNICEF). The conference, titled “Healthy Futures: Preventing Non-Communicable Diseases (NCDs) in Young Hearts and Minds,” sheds light on…
As the global community unites to celebrate ‘World Environment Day’, Telenor Pakistan has reaffirmed its commitment to a greener and more sustainable future through reduction in greenhouse gas emissions and sustainable practices to ensure a healthier and more resilient planet for the future generations. This year’s theme, ‘Land Restoration,’ deeply resonates with Telenor Pakistan’s mission…
FCEPL celebrated World Milk Day 2024 in partnership with the Department of Food Science & Technology and the Food Junction Society at the University of Central Punjab on June 3, 2024. Dr. Muhammad Nasir, Head of Corporate Affairs at FCEPL, engaged with students on the critical importance of safe and accessible dairy in Pakistan. He…
A recent study by the Lahore University of Management Sciences (LUMS), titled ‘Impact of Taxation on the Cigarette Sector in Pakistan’, has uncovered a pressing issue that demands immediate attention-the impact of tax policies, particularly Federal Excise Duty (FED) adjustments, on Pakistan’s cigarette industry which is causing more loss to government in revenues loss than…
Pakistan Tobacco Company Limited (PTC) announced the launch of its ‘Made in Pakistan 3.0’ initiative, marking a significant milestone in the company’s journey of innovation and economic contribution. The initiative will see the export of PTC’s modern oral tobacco-free nicotine pouches, Velo, to Japan, expanding Pakistan’s footprint in the global market and bringing in potential…
The Government of Pakistan has recently announced a significant shift in its solar energy policy, moving from the existing net metering system to a proposed gross metering framework. This policy change has sparked widespread concern among Pakistani citizens who have invested millions in solar energy setups, banking on the financial benefits and energy independence that…
The Aga Khan University Centre for Innovation in Medical Education (CIME) launched its first-ever international conference, SIMPACT 2024, in Karachi, Pakistan, and Nairobi, Kenya. SIMPACT 2024 brings together a diverse array of simulation professionals, including doctors, nurses, educators, researchers, engineers, students, expert and industry leaders, to revolutionize healthcare education for a safer and more skilled…
Current excise duty structure on tobacco products had pushed the consumers to down-trade from legally compliant cigarette brands to illegal tax-evaded brands easily available all across Pakistan, because of which the national exchequer was expected to face a revenue loss of around PKR310b annually with illicit cigarette brands having more than 60% of the total…
charity: water, a non-profit organization bringing clean and safe water to people around the world, has received support from The Coca-Cola Foundation to launch a transformative clean water project in the Balochistan province in Pakistan. The project aims to support 372 new and rehabilitated community water points to ensure access to clean and safe water…
PUBG MOBILE, one of the world’s most popular mobile games, reveals new enhancements in its Version 3.2 Update, available until July 9th. Players can explore mechanised marvels in PUBG MOBILE and World of Wonder mode with the new themed mode Mecha Fusion, alongside enhancements to Cycle 6 Season 18 and Metro Royale. Home mode will…
For generations, the rishta culture in Pakistan has dictated how love and marriage are pursued, often leading to stress, superficial judgments, and unmet emotional needs. The traditional rishta culture in Pakistan, while cherished by many, can sometimes feel restrictive. Family involvement is key, which is wonderful for honouring tradition and our religious values. But it…
In a recent significant development, Zaitoon Group has successfully obtained the NOC for the Sui Gas and Electric Grid Station for its state-of-the-art project, New Lahore City, which is located at the Main Canal Road, Lahore, and is just a few minutes away from the Ring Road SL-3 interchange. These major initiatives will provide a…
BAT, one of the world’s largest multi-category consumer goods companies, has officially launched its Global Business Solutions (GBS) hub in Lahore. The grand event ‘Digital Destination Pakistan’ included a ribbon-cutting, a tour of the hub, and presentations by senior leaders of the GBS Pakistan hub where they reiterated Pakistan’s potential as a tech hub. BAT…
Right to Protein powered by the U.S. Soybean Export Council (USSEC) hosted its second Pitch2Fork program in Dubai, UAE. With a focus on innovations in the protein industry, this platform provided a unique opportunity for entrepreneurs across Bangladesh, India, and Pakistan to pitch their rising businesses to a panel of investors. Shortlisted companies that leveraged…
With 800 households, Megwarh is a small village near Umerkot Sindh, birth place of the great Mughal Emperor Akbar. Coca-Cola has set up a filtration plant in the village with a maximum capacity of disbursing 1000 liters per hour. The solar-powered pump uses ultrafiltration system to clean water which women of this community earlier fetched…
Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority (DCAA), Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, inaugurated Arabian Travel Market (ATM) 2024, the leading global travel and tourism event being held at the Dubai World Trade Centre (DWTC) from 6-9 May, The record-breaking edition…
Dubai is not just a city; it’s an experience waiting to unfold, especially for Pakistanis seeking excitement and entertainment. With a dynamic blend of culture, innovation, and luxury, Dubai has become a hotspot for events and activities that cater to all interests. From world-class shopping festivals to thrilling sports events and vibrant cultural celebrations, Dubai…