PayFast by APPS partners with Visa through Cybersource to become first Fintech in Pakistan

PayFast by APPS (“PayFast”) is pleased to turn into the first fintech in Pakistan to cooperate with worldwide installments pioneer Visa through Cybersource. Through this collaboration Cybersource is offering its powerful and dynamic computerized installment arrangement suite to PayFast. It incorporates E-business checkout, computerized vendor stage, Fraud Management, and SoftPOS. This drive clears the way for PayFast to offer a dynamic and secure installment door with easy to understand UI/UX, subsequently assisting organizations with offering the acknowledgment of online installments through debit and credit cards.

This partnership will help in expanding PayFast’s SoftPos initiative will greatly digital payment acceptance for traders of all scales by introducing fast, secure and cost-effective solutions for them to collect online payments. Presently, POS entrance in Pakistan is quite low, with a little more than 90,000 POS terminals sent cross country contrasted with the large numbers of traders on the lookout. One of the significant reasons is the high arrangement costs that forestall acquirers to serve medium or small size business. As the pattern of contactless installments has developed overall by more than 40% in the beyond two years, dealers will profit from a basic, secure, and reasonable computerized answer for drive deals and expand their income potential. By incorporating Cybersource, PayFast can offer the simplicity, moderateness, and speed of mix with SoftPos to its dealers.

Arshad Raza, Chairman PayFast by APPS said that PayFast will make online payments hassle-free in Pakistan and will gain access to the world’s most advance industry standards. Adnan Ali, CEO PayFast by APPS also stated that PayFast’s partnership with VISA through Cybersurce will strengthen Pakistan image on international level through this testament of innovative strategies. He showed excitement over providing optimal experience to their clients through this new step and said that he is proud of his team for making PayFast by APPS  the first ever Pakistani fintech.

Leila Serhan, Visa Group Country Manager for North Africa, Levant and Pakistan explained about the security it will provide to traders saying that as consumers shift more online, cheaters look for more ways to exploit them and this partnership will serve the consumers well in terms of using secure digital payments. Kamil Khan, Visa’s Country Manager for Pakistan also showed his excitement over this partnership saying that this dynamic Cybersource solution will pave the way for Pakistan’s cashless future.

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Present at the signing ceremony from Visa were: Ms Leila Serhan, Group Country Manager for North Africa, Levant and Pakistan; Mr Kamil Khan, Country Manager for Pakistan; Mr Amaar Shaikh, Merchant Sales & Acquiring (Levant and Pakistan); Ms Bisma Rizwan, Merchant Sales & Acceptance; Qandeel Fatima, Business Development Manager. Meanwhile, PayFast by APPs was represented by Chairman Mr Arshad Raza; CEO Mr Adnan Ali; Chief Information Officer Mr Faisal Alam; Marketing Team Lead Mr Soheb Roomi; Chief Compliance & Risk Officer Mr Fahad Khan; Head of Digital Payments & Services Mr Yousuf Aziz; Head of Sales Daniyal Ahmed; Head of Strategic Partnerships Jawad Hassan.

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