On 14th of February 2019, Pakistan’s favorite and world’s fastest bowler Shoaib Akhtar made an announcement of his comeback on Twitter. He shared a video message on Twitter where he talked about kids challenging his speed and mentioning how he will tell them who the real boss is by playing a league.
Hello 14th February is the date, mark your calendars guys. Main bhi araha hun iss baar league khelnay.. Aakhir inn bachon ko bhi pata chalay kay tezi hoti kia hai! #shoaibisback #Pakistan pic.twitter.com/AbVDo7BPUB
— Shoaib Akhtar (@shoaib100mph) February 11, 2019
PSL was just about to begin when Shoaib Akhtar made this unexpected announcement and his fans and followers stormed Twitter with #ShoaibIsBack in minutes. When everyone was done guessing, Shoaib Akhtar decided to unveil the mystery. He tweeted on 14th February, just at the time of PSL’s opening ceremony, and disclosed his plans about the league he was talking about.
Aur intezaar khatam hua. Ab hoga tezi ka muqaabla aaj kal kay bachon say. Let the most exciting league of Pakistan begin.
— Shoaib Akhtar (@shoaib100mph) February 14, 2019
Apparently, Shoaib Akhtar’s announcement was actually a masterstroke by Pakistan’s leading detergent brand Surf Excel in capitalizing the conversation around the PSL. By kids, he was actually referring to young kids in his first tweet. And when he said “taizi” he was actually talking about Surf Excel’s power and speed to remove stains from tainted clothes. Yeah, what a twist!
So, as it appears, Shoaib Akhtar will be playing ‘Pakistan Stains league’ which will be a contest between stains and Surf Excel. Surf Excel’s Pakistan Super League will be running parallel to Pakistan Super League and it is the best marketing strategy that first caught attention of millions of people and will now keep them engaged throughout the season. We are already hooked and can’t wait to see what’s next.